| 000 | 01245cam a22002894a 4500 | ||
|---|---|---|---|
| 005 | 20170210193017.0 | ||
| 020 | _a0130852201 (pbk.) | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5821 _bL36A 2001 |
| 100 | 1 |
_aLane, W. Ronald, _d1940- _987817 |
|
| 245 | 1 | 0 |
_aAdvertising : _ba framework / _cW. Ronald Lane, J. Thomas Russell. |
| 250 | _a1st ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2001. |
||
| 300 |
_axviii, 378 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aADVERTISING. _936801 |
|
| 700 | 1 |
_aRussell, Thomas, _d1941- _987818 |
|
| 942 | _cGEN | ||
| 998 | _aNuch 061004 | ||
| 999 | _c74273 | ||