000 00605nam0a22002050004500
005 20170210192317.0
020 _a0471448451
049 _bSPU-CHG
050 0 0 _aHF 5415.2
_bM32M 2004
100 1 _aMcDaniel, Carl
_970133
245 1 0 _aMarketing research essentials
250 _a4th ed
260 _aHoboken, NJ.:
_bJohn Wiley & sons,
_c2004
300 _axxv, 420 p,ill; 26 cm.+1 CD-ROM
500 _aIncludes index
650 0 _aMARKETING RESEARCH
_934106
700 1 _aGates, Roger
_970162
942 _cGEN
999 _c70411