000 00910nam0a22002410004500
005 20170210192309.0
020 _a0256093237
049 _bSPU-CHG
050 0 0 _aHF 5415
_bM37E 1991
100 1 _aMcCarthy, E. Jerome
_968898
245 1 0 _aEssentials of marketing
250 _a5th ed.
260 _aHomewood, Illinois:
_bIrwin,
_c1991
300 _axvii, 526p.,26 cm.
500 _aIncludes bibliographical references and index
650 0 _aMARKETING
_934000
700 1 _aPerreault, william D.Jr.
_969023
942 _cGEN
999 _c70277