000 00581nam0a22001930004500
005 20170210192304.0
020 _a0131471414
050 0 0 _aHF 5415.32
_bH68B 1994
100 1 _aHoward, John A
_973305
245 1 0 _aBuyer behavior in marketing strategy
250 _a2nd ed.
260 _aNew York:
_bPrentice - Hall international,
_c1994
300 _axix, 593 p.,23 cm.
500 _aIncludes index
650 0 _aCONSUMER BEHAVIOR
_986116
650 0 _aMARKETING
_934000
942 _cGEN
999 _c70178