| 000 | 00613nam0a22002050004500 | ||
|---|---|---|---|
| 005 | 20170210192259.0 | ||
| 020 | _a0077077288 | ||
| 050 | 0 | 0 |
_aHF 5415 _bL36E 1993 |
| 100 | 1 |
_aLancaster, Geoffey A _973192 |
|
| 245 | 1 | 0 | _aEssentials of marketing : text and cases |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill, _c1993 |
||
| 300 | _ai, 496 p.,23 cm. | ||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aMARKETING _934000 |
|
| 650 | 0 |
_aMARKETING _xCASE STUDIES _941862 |
|
| 700 | 1 |
_aMassingham, Lester _970134 |
|
| 942 | _cGEN | ||
| 999 | _c70105 | ||