000 00749nam0a22002290004500
005 20170210192258.0
020 _a0070782504
049 _bSPU-CHG
050 0 0 _aHD 9980.5
_bZ44S 1996
100 1 _aZeithaml, Valarie A
_970068
245 1 0 _aServices marketing
250 _a1st ed.
260 _aNew York:
_bMcGraw-Hill,
_c1996
300 _a700 p.,23 cm.
500 _aIncludes bibliographical references and index
650 0 _aSERVICE INDUSTRIES
_xMARKETING
_946741
650 0 _aCUSTOMER SERVICES
_946742
650 0 _aMARKETING
_934000
942 _cGEN
999 _c70088