000 00545nam0a22001810004500
005 20170210192256.0
020 _a0201502828
050 0 0 _aHF 5415.2
_bP37M 1994
100 1 _aParasuruman, A
_973136
245 1 0 _aMarketing research
250 _a2nd ed.
260 _aNew York:
_bAddison-Wesley,
_c1991
300 _axiv, 898 p.,24 cm.
500 _aIncludes bibliographical references and index
650 0 _aMARKETING RESEARCH
_934106
942 _cGEN
999 _c70061