| 000 | 02150nam a2200421 4500 | ||
|---|---|---|---|
| 005 | 20170415123024.0 | ||
| 008 | 051109s1995 nyu eng | ||
| 020 |
_a0071138501 _c413 Bht |
||
| 040 | _aSPU | ||
| 049 | _bSPU-BK SPU-CHN SPU-KK | ||
| 049 | _bSPU-CHG | ||
| 050 | 0 | 0 |
_aHF 5415 _bB68M 1995 |
| 100 | 1 |
_aBovee, Courtland L _968992 |
|
| 245 | 1 | 0 |
_aMarketing / _cCourtland L. Bovee, Michael J. Houston, John V. Thell _h[book] |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c1995 |
||
| 300 |
_a721 p. _bill ; _c28 cm. |
||
| 449 | 0 | _a110203 | |
| 500 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aUnderstanding Marketing Today--Market Analysis and Target Marketing--Product Strategy--Pricing Strategy and Management--Distribution Strategies--Promotions Strategies--Promotion Strategy--Marketing in Today's Global Economy | |
| 650 | 0 |
_aMARKETING _934000 |
|
| 700 | 1 |
_aThill, John V _973073 |
|
| 700 | 1 |
_aHouston, Michael J _973074 |
|
| 910 |
_aบรรณฯ _bศูนย์หนังสือมศป. _c030505 |
||
| 942 | _cGEN | ||
| 998 |
_abenz 0316 _bbenz 0316 |
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| 998 |
_aniparat 0308 _bniparat 0308 |
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| 998 |
_anip 1105 _bvip 1105 |
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| 999 | _c70006 | ||