| 000 | 00582nam0a22001810004500 | ||
|---|---|---|---|
| 005 | 20190109111306.0 | ||
| 020 | _a0324151977 | ||
| 050 | 0 | 0 |
_aHF 5415.123 _bS29C 2002 |
| 100 | 1 |
_aSayre, Shay _972873 |
|
| 245 | 1 | 0 | _aCampaign planner for promotion and IMC |
| 250 | _a2 nd ed. | ||
| 260 |
_aCincinnati, Ohio: _bSouth - Western Publishing Co., _c2002 |
||
| 300 | _aiv, 172 P.,28 cm | ||
| 650 | 0 |
_aCOMMUNICATION IN MARKETING _948624 |
|
| 650 | 0 |
_aADVERTISING CAMPAIGNS _952038 |
|
| 942 | _cGEN | ||
| 999 | _c69867 | ||