000 00653nam0a22001810004500
005 20170210192232.0
020 _a025621476x
050 0 0 _aHF 5415.13
_bD86I 2002
100 1 _aDuncan, Tom
_q(Thomas R.)
_993247
245 1 0 _aIMC : using advertising and promotion to build bra
250 _aพิมพ์ครั้งที่ 1
260 _aBoston:
_bMc Graw-Hill Higher Education,
_c2002
300 _axxxii, 783 P.,ill.(chiefly col.) ; 29 cm
500 _aIncludes index
650 0 _aBRAND NAME PRODUCTS
_xMARKETING
_xMANAGEMENT
_950681
942 _cGEN
999 _c69684