000 00744nam0a22002050004500
005 20170210192222.0
020 _a0130090484
049 _bSPU-CHN
050 0 0 _aHF 5415.2
_bM34B 2002
100 1 _aMalhotra, Naresh K
_970168
245 1 0 _aBasic marketing research : applications to contemp
_h[book]
250 _aพิมพ์ครั้งที่ 1
260 _aUpper Saddle River, NJ:
_bPrentice - Hall,
_c2002
300 _axxxiii, 685 P.,ill ; 26 cm + 1 CD-ROM
500 _aIncludes index
650 0 _aMARKETING RESEARCH
_934106
942 _cGEN
999 _c69552