| 000 | 00683nam0a22002050004500 | ||
|---|---|---|---|
| 005 | 20170210192212.0 | ||
| 020 | _a0072410752 | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415 _bK47M 2003 |
| 100 | 1 |
_aKerin, Roger A _971973 |
|
| 245 | 1 | 0 |
_aMarketing _h[book] |
| 250 | _a7 th ed. | ||
| 260 |
_aBoston, MA: _bMc Graw-Hill Higher Education, _c2003 |
||
| 300 | _axliii, 741 P.,col.ill ; 28 cm+1 CD-ROM | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMARKETING _934000 |
|
| 942 | _cGEN | ||
| 999 | _c69411 | ||