| 000 | 00839nam0a22002170004500 | ||
|---|---|---|---|
| 005 | 20170210192148.0 | ||
| 020 | _a0321014111 | ||
| 050 | 0 | 0 |
_aHF 5823 _bT44A 1998 |
| 100 | 1 |
_aTellis, Garard J _971771 |
|
| 245 | 1 | 0 | _aAdvertising and sales promotion strategy |
| 260 |
_aReading, MA.: _bAddison - Wesley, _c1998 |
||
| 300 | _axvii, 483 P.,ill ; 27 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aADVERTISING _936801 |
|
| 650 | 0 |
_aSALES PROMOTION _943068 |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
|
| 942 | _cGEN | ||
| 999 | _c69063 | ||