| 000 | 00699nam0a22002170004500 | ||
|---|---|---|---|
| 005 | 20170210192122.0 | ||
| 020 | _a0072314451 | ||
| 050 | 0 | 0 |
_aHf 5823 _bB44A 2001 |
| 100 | 1 |
_aBelch, George E. _989697 |
|
| 245 | 1 | 0 | _aAdvertising and promotion : an integrated Marketin |
| 250 | _a5th ed | ||
| 260 |
_aNew york: _bMcGraw-Hill, _c2001 |
||
| 300 | _axx, 795 p.,col.ill,28 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aADVERTISING _936801 |
|
| 650 | 0 |
_aSaies promotion _971222 |
|
| 650 | 0 |
_aCOMMUNICATION IN MARKETING _948624 |
|
| 700 | 1 |
_aBelch, Michael A _969576 |
|
| 942 | _cGEN | ||
| 999 | _c68698 | ||