000 01264nam a2200289 4500
005 20170415123024.0
008 040701s2000 mau b 001 0 eng
020 _a0072316020
049 _bSPU-CHN SPU-BK
050 0 0 _aHF 5415.33.U6
_bH38C 2000
100 1 _aHawkins, Del I
_971193
245 1 0 _aConsumer behavior :
_bbuilding marketing strategy /
_cDel I. Hawkins, Roger J. Best, Kenneth A. Coney.
_h[book]
250 _a8th ed.
260 _aBoston, Mass. :
_bIrwin/McGraw Hill,
_c2000
300 _axxiv, 775 p.
_bcol.ill. ;
_c26 cm
449 0 _a110210
500 _aIncludes bibliographical references and indexes
650 0 _aCONSUMER BEHAVIOR
_zUNITED STATES
_xCASE STUDIES
_971191
650 0 _aMARKET SURVEYS
_zUNITED STATES
_977479
700 1 _aBest, Roger J
_970061
700 1 _aConey, Kenneth A
_971194
942 _cGEN
998 _aNuch 1008
999 _c68681