000			02669nam a2200493 4500
005			20170415123023.0
008			081116s2000 txu eng d
020			_a0030211131 _c674 Bht (บริจาค)
040			_aSPU
049			_bSPU-CHN SPU-CHG SPU-BK
050	0	0	_aHF 5823 _bS54A 2000
100	1		_aShimp, Terence A _970598
245	1	0	_aAdvertising promotion : _bsupplemental aspects of integrated marketing communications _h[book]
250			_a5 th ed.
260			_aFort Worth, TX. : _bThe Dryden Press, _c2000
300			_axxix, 674 p. : _bill. ; _c29 cm.
449		0	_a110601
449		0	_a110600
504			_aIncludes index
505	0		_aThe concept, practice, and environment of integrated, marketing, communication
505	0		_aIntegrated marketing communications from the customer's perspective : targeting, communicating and persuading
505	0		_aNew products brand names, logos packages, and point-of -purchase materiais
650		0	_aADVERTISING _936801
650		0	_aSALES PROMOTION _943068
650		0	_aCOMMUNICATION IN MARKETING _948624
910			_aบัณฑิต _c240608
942			_cGEN
998			_atook 0808 _btook 0808
998			_aNuch 1108
998			_aทรงพล 1108 _bทรงพล 1108
999			_c68301