| 000 | 00883nam a2200241 4500 | ||
|---|---|---|---|
| 005 | 20170415123023.0 | ||
| 020 | _a0256218994 | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5823 _bB44A 1999 |
| 100 | 1 |
_aBelch, George E. _989697 |
|
| 245 | 1 | 0 | _aAdvertising and promotion : an integrated marketin |
| 250 | _a4 th ed. | ||
| 260 |
_aSingapore: _bIrwin / McGraw-Hill, _c1999 |
||
| 300 | _axxii, 762 P.,col.ill ; 28 cm | ||
| 449 | 0 | _a110600 | |
| 650 | 0 |
_aADVERTISING _936801 |
|
| 650 | 0 |
_aSALES PROMOTION _943068 |
|
| 942 | _cGEN | ||
| 998 | _aNuch 0909 | ||
| 999 | _c68300 | ||