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| 005 | 20200128103616.0 | ||
| 008 | 070618 1999 mau eng | ||
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_a0071156526 _c691 Bht |
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| 020 | _a0256262535. | ||
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_aHF 5821 _bA73C 1999 |
| 100 | 1 |
_aArens, Willian F _968993 |
|
| 245 | 1 | 0 |
_aContemporary adertising / _cWilliam F. Arens |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bIrwin / McGraw-Hill, _c1999 |
||
| 300 |
_axxxii, 569 p : _bill ; _c28 cm. |
||
| 449 | 0 | _a110601 | |
| 504 | _aIncludes appendix and index | ||
| 505 | 0 | _aAdvertising perspectives--Integrating advertising with other elements of the communications mix--Creating advertisements and commercials--Using advertising media | |
| 650 | 0 |
_aADVERTISING _936801 |
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| 850 | _aSPU | ||
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