000			00624nam0a22001930004500
005			20170210192037.0
020			_a0658006223
050	0	0	_aHF 5861 _bK47S 2001
100	1		_aKern, Russell M _970210
245	1	0	_aSure-fire direct response marketing : generating b
250			_aพิมพ์ครั้งที่ 1
260			_aNew York: _bMcGraw-Hill, _c2001
300			_axxii, 277 p.,24 cm
500			_aIncludes index
650		0	_aADVERTISING, DIRECT _xMAIL _949904
650		0	_aDIRECT MARKETING _938846
942			_cGEN
999			_c68082