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| 005 | 20170210192037.0 | ||
| 020 | _a0072894822 | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415 _bP47E 2000 |
| 100 | 1 |
_aMcCarthy, E. Jerome _968898 |
|
| 245 | 1 | 0 |
_aEssentials of marketing : a global-managerial appr _h[book] |
| 250 | _a8th ed. | ||
| 260 |
_aboston: _bMc Graw - Hill, _c2000 |
||
| 300 | _axxvii, 592 p.,ill (some col.) ; 28 cm +1 CD-ROM | ||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aMARKETING _934000 |
|
| 700 | 1 |
_aPerreault, william D.Jr. _969023 |
|
| 942 | _cGEN | ||
| 999 | _c68073 | ||