| 000 | 00714nam0a22002050004500 | ||
|---|---|---|---|
| 005 | 20170210192036.0 | ||
| 020 | _a0072315237 | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bB69M 2002 |
| 100 | 1 |
_aBoyd, Harper W _970177 |
|
| 245 | 1 | 0 |
_aMarketing management : a strategic decision-making _h[book] |
| 250 | _a4th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill, _c2002 |
||
| 300 | _axxi, 594 p.,26 cm+1 CD-ROM | ||
| 500 | _aIncludes bibliographical references and indexs | ||
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
|
| 942 | _cGEN | ||
| 999 | _c68063 | ||