000 01682nam a2200313 4500
005 20170415123023.0
008 080626s1996 caua b 001 0 eng
020 _a0803954824 (cloth : acidfree paper)
020 _a0803954832 (pbk. : acid-free paper)
049 _bSPU-BK
050 0 0 _aHF 5805
_bF68A 1996
100 1 _aFowles, Jib
_969913
245 1 0 _aAdvertising and popular culture /
_cJib Fowles.
260 _aThousand Oaks, Calif. :
_bSage Publications,
_c1996
300 _axviii, 278 p. :
_bill. ;
_c24 cm.
449 0 _a110210
490 1 _aFoundations of popular culture ;
_v5
504 _aIncludes bibliographical references (p. 252-265) and indexes.
505 0 _aEnergizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
650 0 _aADVERTISING
_xSOCAL ASPECTS
_zUNITED STATES
_938678
650 0 _aPOPULAR CULTURE
_zUNITED STATES
_976202
830 _aFoundations of popular culture ;
_vvol. 5.
_9149314
856 4 2 _zPublisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0655/95041754-d.html
856 4 1 _zTable of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0655/95041754-t.html
942 _cGEN
998 _aNuch 0608
999 _c67916