| 000 | 01682nam a2200313 4500 | ||
|---|---|---|---|
| 005 | 20170415123023.0 | ||
| 008 | 080626s1996 caua b 001 0 eng | ||
| 020 | _a0803954824 (cloth : acidfree paper) | ||
| 020 | _a0803954832 (pbk. : acid-free paper) | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5805 _bF68A 1996 |
| 100 | 1 |
_aFowles, Jib _969913 |
|
| 245 | 1 | 0 |
_aAdvertising and popular culture / _cJib Fowles. |
| 260 |
_aThousand Oaks, Calif. : _bSage Publications, _c1996 |
||
| 300 |
_axviii, 278 p. : _bill. ; _c24 cm. |
||
| 449 | 0 | _a110210 | |
| 490 | 1 |
_aFoundations of popular culture ; _v5 |
|
| 504 | _aIncludes bibliographical references (p. 252-265) and indexes. | ||
| 505 | 0 | _aEnergizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective. | |
| 650 | 0 |
_aADVERTISING _xSOCAL ASPECTS _zUNITED STATES _938678 |
|
| 650 | 0 |
_aPOPULAR CULTURE _zUNITED STATES _976202 |
|
| 830 |
_aFoundations of popular culture ; _vvol. 5. _9149314 |
||
| 856 | 4 | 2 |
_zPublisher description _uhttp://www.loc.gov/catdir/enhancements/fy0655/95041754-d.html |
| 856 | 4 | 1 |
_zTable of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0655/95041754-t.html |
| 942 | _cGEN | ||
| 998 | _aNuch 0608 | ||
| 999 | _c67916 | ||