| 000 | 00665nam0a22002050004500 | ||
|---|---|---|---|
| 005 | 20170210192015.0 | ||
| 020 | _a0071155147 | ||
| 050 | 0 | 0 |
_aHF 5821 _bR67A 1997 |
| 100 | 1 |
_aRossiter, John R _969674 |
|
| 245 | 1 | 0 | _aAdvertising communications & promotion management |
| 250 | _a2 nd ed | ||
| 260 |
_aSingapore: _bMc Graw - Hill, _c1997 |
||
| 300 | _axvi, 640 p.,ill ; 26 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aADVERTISING _936801 |
|
| 650 | 0 |
_aCOMMUNICATION IN MARKETING _948624 |
|
| 650 | 0 |
_aSALES PROMOTION _943068 |
|
| 942 | _cGEN | ||
| 999 | _c67775 | ||