| 000 | 00941nam a2200277 4500 | ||
|---|---|---|---|
| 005 | 20250613000655.0 | ||
| 008 | 100324s1993 njua b 001 0 eng | ||
| 020 | _a0135175666 (student ed.) | ||
| 020 | _a0135175747 (anotated instructor's ed.) | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5823 _bR87K 1993 |
| 100 | 1 |
_aRussell, Thomas, _d1941- _987818 |
|
| 245 | 1 | 0 |
_aKleppner's advertising procedure / _cJ. Thomas Russell, W. Ronald Lane. |
| 250 | _a12th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _c1993 |
||
| 300 |
_axix, 755 p. : _bill. (some col.) ; _c29 cm. |
||
| 490 | 4 |
_aThe Prentice Hall series in marketing _9164546 |
|
| 449 | 0 | _a110600 | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aADVERTISING. _936801 |
|
| 700 | 1 |
_aLane, W. Ronald, _d1940- _987817 |
|
| 700 | 1 |
_aKleppner, Otto, _d1899- _tAdvertising procedure. _9114565 |
|
| 942 | _cGEN | ||
| 998 | _aNuch 0310 | ||
| 999 | _c67749 | ||