| 000 | 00607nam0a22002050004500 | ||
|---|---|---|---|
| 005 | 20170210192010.0 | ||
| 020 | _a0256218994 | ||
| 050 | 0 | 0 |
_aHF 5823 _bB34A 1998 |
| 100 | 1 |
_aBelch, George E. _989697 |
|
| 245 | 1 | 0 | _aAdvertising and promotion : an intergrated marketi |
| 250 | _a4 th ed | ||
| 260 |
_bMcGraw-Hill, _c1998 |
||
| 500 | _aIndex | ||
| 650 | 0 |
_aADVERTISING _936801 |
|
| 650 | 0 |
_aSALE PROMOTION _969575 |
|
| 650 | 0 |
_aCOMMUNICATION IN MARKETING _948624 |
|
| 700 | 1 |
_aBelch, Michael A _969576 |
|
| 942 | _cGEN | ||
| 999 | _c67708 | ||