000 00642nam0a22001810004500
005 20170210191934.0
020 _a0201510448
050 0 0 _aHF 5415.13
_bC47O 1991
100 1 _aCespedes, Frank v
_968811
245 1 0 _aOrganizing and implementing the marking effort : t
250 _aพิมพ์ครั้งที่ 1
260 _aNew York:
_bAddison - Wesley Publishing Company,
_c1991
500 _aIncludes index
650 0 _aMARKETING
_xMANAGEMENT
_xCASE STUDIES
_937374
650 0 _aSALES MANAGEMENT
_xCASE STUDIES
_940058
942 _cGEN
999 _c67214