000 02188nam a2200457 4500
005 20170415123017.0
008 080721s2003 si eng
020 _a0131001353
_c771 Bht (บริจาค)
040 _aSPU
049 _bSPU-BK SPU-CHG
050 0 0 _aHF 5415.13
_bK67M 2003
100 1 _aKotler, Philip
_9114321
245 1 0 _aMarketing management :
_ban asian perspective
_h[book]
250 _a3rd ed.
260 _aSingapore :
_bPrentice-Hall,
_c2003
300 _axxvi, 771 p. :
_bill. ; 25 cm.
449 0 _a110203
449 0 _a110210
504 _aIncludes index
505 0 _aUnderstanding marketing management
505 0 _aAnalyzing marketing opportunities
505 0 _aDeveloping market strategies
505 0 _aShaping the market offering
505 0 _aManaging and delivering marketing programs
650 0 _aMARKETING
_xMANAGEMENT
_934112
650 0 _aMARKETING
_zASIA
_xMANAGEMENT
_957989
700 1 0 _aHoon Ang, Swee
_9150630
910 _aบัณฑิต
_c240608
942 _cGEN
998 _aniparat 0708
_bniparat 0708
998 _aทรงพล 0109
_bทรงพล 0109
999 _c50909