000 01140nam0a22002770004500
005 20170210185606.0
008 060729 1995 ohu eng
020 _a0538844337
049 _bSPU-BK
050 0 0 _aHF 5415.3
_bA87C 1995
100 1 _aAssael, Henry
_970571
245 1 0 _aConsumer behavior and marketing action /
_cHenry Assael
_h[book]
250 _a5th ed.
260 _aCincinnati, Ohio. :
_bSouth-Western,
_c1995
300 _axx, 749 p
504 _aIncludes glossary and index
650 0 _aCONSUMER BEHAVIOR
_986116
650 0 _aMOTIVATIONAL RESEARCH (MARKETING)
_956412
942 _cGEN
998 _agam 0706
_bgam 0706
999 _c49985