| 000 | 01076nam0a22003010004500 | ||
|---|---|---|---|
| 999 | _c48804 | ||
| 003 | SPU | ||
| 005 | 20250613000645.0 | ||
| 008 | 060112 1999 nju eng | ||
| 020 | _a0130103365 | ||
| 040 | _aSPU | ||
| 050 | 0 | 0 |
_aHF 1416 _bK43G 1999 |
| 100 | 0 |
_aKeegan, Warren J. _970161 |
|
| 245 | 1 | 0 |
_aGlobal marketing management / _cWarren J. Keegan |
| 250 | _a6th ed. | ||
| 260 |
_aUpper Saddle River, N.J.: _bPrentice-Hall, _c1999 |
||
| 300 |
_axiv, 639 p ; _c26 cm. |
||
| 490 | 0 |
_aPrentice Hall Series in Marketing _9117496 |
|
| 449 | 0 | _a110208 | |
| 449 | 0 | _a110203 | |
| 504 | _aIncludes appendix and index | ||
| 505 | 0 | _aThe global marketing environment--Analyzing and targeting global market opportunites--Creating global marketing programs--Managing the global marketing program | |
| 650 | 0 |
_aEXPORT MARKETING _xMANAGEMENT _938727 |
|
| 650 | 0 |
_aEXPORT MARKETING _xMANAGEMENT _xCASE STUDIES _946812 |
|
| 850 | _aSPU | ||
| 910 |
_aบรรณฯ _bศูนย์หนังสือมศป. _c030505 |
||
| 942 |
_cGEN _2lcc |
||
| 998 |
_anip 0106 _bvip 0106 |
||