| 000 | 02063nam a2200409 4500 | ||
|---|---|---|---|
| 005 | 20170415123016.0 | ||
| 008 | 061017s2001 at eng | ||
| 020 | _a053455783X | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK SPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5825 _bJ48C 2001 |
| 100 | 1 |
_aJewler, A. Jerome _9128456 |
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| 245 | 1 | 0 |
_aCreative strategy in advertising / _cA. Jerome Jewler, Bonnie L. Drewniany _h[book] |
| 250 | _a7th ed. | ||
| 260 |
_aAustralia : _bWadsworth, _c2001 |
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| 300 | _axiv, 312 p | ||
| 449 | 0 | _a110601 | |
| 449 | 0 | _a110600 | |
| 504 | _aIncludes appendix and index | ||
| 505 | 0 | _aCreating unexpected but relevant selling messages--Targeting a diverse marketplace--Fact-finding : the basis for effective creative work--Strategy : the creative before the creative--Finding the big idea--Working in print--Designing to communicate--Writing for radio-can you see what I'm saying?--Working in television | |
| 650 | 0 |
_aADVERTISING COPY _944017 |
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| 650 | 0 |
_aADVERTISING LAYOUT AND TYPOGRAPHY _944018 |
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| 700 | 1 |
_aDrewniany, Bonnie L. _971773 |
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| 910 |
_aบัณฑิต _c100806 |
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| 942 | _cGEN | ||
| 998 |
_anip 1006 _bvip 1006 |
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| 998 | _aNuch 1108 | ||
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_aทรงพล 1208 _bทรงพล 1208 |
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| 998 |
_atook 0312 _btook 0312 |
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| 999 | _c48018 | ||