| 000 | 02078nam a2200457 4500 | ||
|---|---|---|---|
| 005 | 20170415123016.0 | ||
| 008 | 081112s2001 ohua b 001 0 eng | ||
| 020 |
_a0324023170 _c490 Bht |
||
| 020 | _a0324023170 (package: book & CD) | ||
| 020 | _a0324028407 (book only) | ||
| 020 | _a0324037139 (CD only) | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5415.2 _bM32M 2001 |
| 100 | 1 |
_aMcDaniel, Carl D. _970221 |
|
| 245 | 1 | 0 |
_aMarketing research essentials / _cCarl McDaniel Jr., Roger Gates. _h[book] |
| 250 | _a3rd ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western College Pub., _c2001 |
||
| 300 |
_axxiv, 439 p. : _bill ; _c25 cm.+ _e1 CD-ROM |
||
| 449 | 0 | _a110203 | |
| 449 | 0 | _a110210 | |
| 504 | _aIncludes appendix glossary and index | ||
| 505 | 0 | _aAn introduction to marketing research | |
| 505 | 0 | _aCreating a research design | |
| 505 | 0 | _aData acquisition | |
| 505 | 0 | _aData analysis | |
| 505 | 0 | _aMarketing research in action | |
| 650 | 0 |
_aMARKETING RESEARCH _934106 |
|
| 700 | 1 |
_aGates, Roger H., _d1942- _9153598 |
|
| 910 |
_aบัณฑิต _c240608 |
||
| 942 | _cGEN | ||
| 998 |
_aniparat 0708 _bniparat 0708 |
||
| 998 | _aNuch 1108 | ||
| 999 | _c47971 | ||