| 000 | 01351nam a2200313 4500 | ||
|---|---|---|---|
| 005 | 20170415123016.0 | ||
| 008 | 060729s2001 nju eng | ||
| 020 | _a0130284742 | ||
| 020 | _a0130276618 | ||
| 049 | _bSPU-BK SPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.135 _bK47S 2001 |
| 100 | 1 |
_aKerin, Roger A. _971973 |
|
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson _h[book] |
| 250 | _a9th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice-Hall, _c2001 |
||
| 300 |
_axiii, 729 p. : _bill. ; _c29 cm. |
||
| 449 | 0 | _a110210 | |
| 504 | _aIncludes appendix glossary and index | ||
| 650 | 0 |
_aMARKETING _xDECISION MAKING _xCASE STUDIES _940594 |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _xCASE STUDIES _937374 |
|
| 700 | 1 |
_aPeterson, Robert A _971974 |
|
| 942 | _cGEN | ||
| 998 |
_agam 0706 _bgam 0706 |
||
| 998 | _aNuch 0510 | ||
| 999 | _c47881 | ||