| 000 | 03298nam a2200553 4500 | ||
|---|---|---|---|
| 005 | 20170415123016.0 | ||
| 008 | 070618d1995 ilu eng | ||
| 020 |
_a0844230154 _c370 bht |
||
| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5823 _bS38S 1995 |
| 100 | 1 |
_aSchultz, Don E. _970222 |
|
| 245 | 1 | 0 |
_aStrategic advertising campaigns / _cDon E. Schultz, Beth E. Barnes. |
| 250 | _a4th ed. | ||
| 260 |
_aLincolnwood, Ill., USA : _bNTC Business Books, _c1995 |
||
| 300 |
_axxvi, 370 p. : _bill. ; _c25 cm. |
||
| 449 | 0 | _a110601 | |
| 449 | 0 | _a110600 | |
| 504 | _aIncludes bibliographical references (p. 353) and index. | ||
| 505 | 0 | _aBefore the campaign begins : understanding consumers and consumer power--Campaign strategy : the elements of effective campaigns--Campaign evaluation : issues in campaign management | |
| 650 | 0 |
_aADVERTISING CAMPAIGNS. _952038 |
|
| 700 | 1 |
_aBarnes, Beth E. _9127942 |
|
| 910 |
_aงานบริการ _c150607 |
||
| 942 | _cGEN | ||
| 998 |
_anip 0607 _bnip 0607 _cnip 0607 |
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| 998 | _aNuch 2008 | ||
| 998 |
_aทรงพล 0109 _bทรงพล 0109 |
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| 999 | _c46801 | ||