| 000 | 02649nam a2200481 4500 | ||
|---|---|---|---|
| 005 | 20170415123016.0 | ||
| 008 | 060729s1999 mau eng | ||
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_a0071158332 _c791 Bht (บริจาค) |
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| 049 | _bSPU-BK SPU-CHG | ||
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_aHF 5415.13 _bP47B 1999 |
| 100 | 1 |
_aPerreault, william D.Jr. _969023 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, E. Jerome McCarthy _h[book] |
| 260 |
_aBoston : _bIrwin, _c1999 |
||
| 300 |
_axxiv, 791 p. : _bill. ; _c27 cm. |
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| 449 | 0 | _a110203 | |
| 449 | 0 | _a110210 | |
| 504 | _aIncludes glossary | ||
| 505 | 0 | _aMarketing's role in the global economy | |
| 505 | 0 | _aMarketing's role within the firm or nonprofit organization | |
| 505 | 0 | _aFocusing marketing strategy with segmentation and positioning | |
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _968898 |
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| 910 |
_aบัณฑิต _c240608 |
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| 910 |
_aอาจารย์นิธินันท์ (บริจาค) _c240810 |
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| 942 | _cGEN | ||
| 998 |
_aniparat 0708 _bniparat 0708 |
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| 998 |
_agam 0706 _bgam 0706 |
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| 998 | _aNuch 1008 | ||
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