000 01483nam a2200313 4500
005 20170415123016.0
008 080808s1994 ilua b 001 0 eng
020 _a0256105170
020 _a0256108293 (international ed.)
050 0 0 _aHF 5415.2
_bD54M 1994
100 1 _aDillon, William R.
_972510
245 1 0 _aMarketing research in a marketing environment /
_cWilliam R. Dillion, Thomas J. Madden, Neil H. Firtle.
250 _a3rd ed.
260 _aBurr Ridge, Ill. :
_bIrwin,
_c1994
300 _axxii, 760 p. :
_bill. ;
_c24 cm.
449 0 _a110210
504 _aIncludes bibliographical references and indexes.
650 0 _aMARKETING RESEARCH.
_934106
700 1 _aMadden, Thomas J.
_972511
700 1 _aFirtle, Neil H.
_972512
942 _cGEN
998 _aNuch 0808
999 _c46765