000 00921cam a2200277 4500
005 20250613000642.0
008 080212s2000 txua b 001 0 eng
020 _a0030211077
049 _bSPU-CHN
050 0 0 _aHF 5415.1265
_bR43E 2000
100 1 _aReedy, Joel.
_9113643
245 1 0 _aElectronic marketing :
_bintegrating electronic resources into the marketing process /
_cJoel Reedy, Shauna Schullo, Kenneth Zimmerman.
260 _aFort Worth :
_bDryden Press,
_c2000.
300 _axxiv, 466 p. :
_bill. ;
_c28 cm.
490 4 _aThe Dryden Press series in marketing
_989506
449 0 _a110210
504 _aIncludes bibliographical references and index.
650 0 _aMARKETING
_934000
650 0 _aTELEMARKETING.
_951316
650 0 _aINTERNET MARKETING.
_946868
700 1 _aSchullo, Shauna.
_9135133
700 1 _aZimmerman, Kenneth.
_9144253
942 _cGEN
998 _aNuch
999 _c46581