| 000 | 02227nam a2200409 4500 | ||
|---|---|---|---|
| 005 | 20170415123015.0 | ||
| 008 | 060805s1998 nju eng | ||
| 020 | _a0136493025 | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5415.135 _bK47S 1998 |
| 100 | 1 |
_aKerin, Roger A _971973 |
|
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson _h[book] |
| 250 | _a8th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice-Hall, _c1998 |
||
| 300 | _axii, 723 p | ||
| 449 | 0 | _a110210 | |
| 504 | _aIncludes index | ||
| 650 | 0 |
_aMARKETING _xDECISION MAKING _xCASE STUDIES _940594 |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _xCASE STUDIES _937374 |
|
| 700 | 1 |
_aPeterson, Robert A _971974 |
|
| 942 | _cGEN | ||
| 998 |
_agam 0806 _bgam 0806 |
||
| 998 | _aNuch 0909 | ||
| 999 | _c45701 | ||