| 000 | 03143nam a2200505 4500 | ||
|---|---|---|---|
| 005 | 20180825124536.0 | ||
| 008 | 070618 1998 mau eng | ||
| 020 |
_a0071154299 _c547 Bht |
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| 040 | _aSPU | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bB69M 1998 |
| 100 | 1 |
_aBoyd, Harper W. _970177 |
|
| 245 | 1 | 0 |
_aMarketing management : _ba strategic approach with a global orientation |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-hill, _c1998 |
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| 300 |
_axxii, 547 p : _bill ; _c26 cm. |
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| 449 | 0 | _a110203 | |
| 504 | _aIncludes appendix and index | ||
| 505 | 0 | _aAn overview of marketing management--Market opportunity analysis--Developing strategic marketing programs--Strategic marketing programs for selected situations--Implementing and controlling strategic marketing programs | |
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
|
| 700 | 1 |
_970193 _aWalker, Orville C. |
|
| 700 | 1 |
_aLarreche, Jean-Claude _970195 |
|
| 910 |
_aงานบริการ _c150607 |
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| 942 | _cGEN | ||
| 998 |
_anip 0607 _bnip 0607 _cnip 0607 |
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| 999 | _c44522 | ||