| 000 | 00601nam0a22002050004500 | ||
|---|---|---|---|
| 005 | 20251030163353.0 | ||
| 020 | _a0471139106 | ||
| 050 | 0 | 0 |
_aHF 5429 _bZ52M 1997 |
| 100 | 1 |
_aZiccardi Donald _9171114 |
|
| 245 | 1 | 0 | _aMasterminding the store : advertising, sales promotion, and the new marketing reality |
| 260 |
_aNew York: _bJohn Wiley and Sons, _c1997 |
||
| 300 | _axxii, 310 p | ||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aRETAIL TRADE _xMARKETING _947421 |
|
| 650 | 0 |
_aADVERTISING _936801 |
|
| 650 | 0 |
_aSALES PROMOTION _943068 |
|
| 700 | 1 |
_aDavid Moin _947422 |
|
| 942 | _cGEN | ||
| 999 | _c43530 | ||