000			01813aam a2200277 4500
003			SPU
005			20251107130132.0
008			251126s2011 si ||||| |||| 00| 0 eng d
020			_a9781265849511 _c1440
040			_aSPU
049			_aSPU_CHN
050			_aHD 61 _bD53R 2011
100			_9261692 _aDiermeier, Daniel
245			_aReputation Rules: Strategies for Building Your Company's Most Valuable Asset / _cDaniel Diermeier
246			_aReputation Rules
260			_bSingapore : _cMcGraw-Hill, _a2011
300			_aXVIII, 295 p. : _bill. ; _c23 cm.
505			_aฺBeyond The Obvious p.1-8 -- Thomas off the Rails: The Decisive Momemt and How to Miss It p.9-52 -- Mercedes and The Moose: Brand Management beyond Customers p.53-86 -- Shell Turns on the Water Cannons: The Growing Impact of the Second Circle p.87-118 -- Of Shower Curtains and Wastebaskets: Perks, Scandals, and Moral Outrage p.119-138 -- The Katrina Chronicles: Doing the Right Thing and Getting Credit for It p.139-158 -- The Terminator Gene: From Outrage to Fear p.159-176 -- Beat the Grim Reaper: Strategic Anticipation and the Managemet of Reputational Risk p.177-204 -- The Aim Team: How to Build a Sixth Sense p.205-226 -- Andersen Before the Fall: Values, Culture, and the Teachable Moment p.227-248 -- The Expert Trap: Reputation, People, and the Need for Strategic Thinking p.249-252
650			_942302 _aRISK MANAGEMENT
650			_951718 _aFINANCIAL INSTITUTIONS _xMANAGEMENT
650			_946726 _aCORPORATE IMAGE
650			_936736 _aORGANIZATIONAL BEHAVIOR
910			_aสำนักงานบัณฑิตวิทยาลัย _bASIA BOOKS _c260925 _pB009311
942			_cGEN _2lcc
998			_amonthira 061125 _atanutcha 061125 _bmonthira 061125
999			_c218334