000			01687nam a22002897a 4500
003			SPU
005			20250305144430.0
008			250305s2013 ohu||||| |||| 00| 0 eng d
020			_a9781133627012
040			_aSPU
049			_amain
050			_aHF 5415.1265 _bR62I 2013
100	0		_aRoberts, Mary Lou _956381
245	1	0	_aInternet marketing : integrating online and offline strategies / _cMary Lou Roberts, Debra Zahay
250			_aThird edition
260			_aMason, OH : _bSouth-Western Cengage Learning, _c2013
300			_axxii, 484 pages : _billustrations ; _c28 cm
449			_a110243
504			_aIncludes bibliographical references and index
505	0		_aInternet marketing as part of the marketing communications mix -- The internet value chain -- Business models and strategies -- The direct response and database foundations of internet marketing -- Online branding and video marketing -- Display advertising and other customer acquisition techniques -- Email marketing to build consumer and business relationships -- Search marketing: SEO and PPC -- Social media marketing -- Lead generation and conversion in B2B markets -- Customer relationship development and retention marketing -- Developing and maintaining effective websites -- Customer service and support in web space -- Measuring and evaluating web marketing programs -- Social and regulatory issues: privacy, security, and intellectual property -- Mobile marketing and related developments.
650		0	_aINTERNET MARKETING _946868
700			_aZahay, Debra L. _9260098
850			_aSPU
910			_aบริจาค _c050325 _pF069190
942			_2lcc _cGEN
998			_aniparat 0325
999			_c216798