| 000 | 01407aam a2200325 4500 | ||
|---|---|---|---|
| 003 | SPU | ||
| 005 | 20241126112434.0 | ||
| 008 | 240124b th ||||| |||| 00| 0 eng d | ||
| 020 |
_a9781119835219 _c575 |
||
| 040 | _aSPU | ||
| 049 | _aSPU_CHN | ||
| 050 |
_aHF 5415.1265 _bK67M 2024 |
||
| 100 | 0 |
_9114321 _aKotler, Philip |
|
| 245 |
_aMarketing 6.0 : The Future is Immersive / _cPhilip Kotler, Hermawan Kartajaya & Setiawan Iwan |
||
| 246 | _aMarketing 6.0 | ||
| 260 |
_aHoboken, NJ : _bJohn Wiley & Sons, _c2024 |
||
| 300 |
_aVII, 247 p. : _bill. ; _c24 cm. |
||
| 505 | _aPart I Introduction to Marketing 6.0 p.1-80 -- Part II The Marketing 6.0 Enabler and Environment p.81-156 -- Part III The Marketing 6.0 Experience4 p.157-234 | ||
| 650 | 0 |
_934000 _aMARKETING |
|
| 650 | 0 |
_946868 _aINTERNET MARKETING |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934000 |
|
| 650 | 0 |
_986116 _aCONSUMER BEHAVIOR |
|
| 650 | 0 |
_951312 _aELECTRONIC COMMERCE |
|
| 700 | 0 |
_951927 _aHermawan, Kartajaya _eCo-author |
|
| 700 |
_9225708 _aIwan, Setiawan _eCo-author |
||
| 850 | _aSPU | ||
| 910 |
_aคณะบริหารธุรกิจ _bศูนย์หนังสือจุฬาลงกรณ์มหาวิทยาลัย สาขา ม.บูรพา _c040124 _pB009271 |
||
| 942 |
_2lcc _cGEN |
||
| 998 |
_amonthira 240124 _atanuchcha 240124 _bmonthira 240124 |
||
| 999 | _c213038 | ||