| 000 | 01230nam a22003377a 4500 | ||
|---|---|---|---|
| 003 | SPU | ||
| 005 | 20230706134005.0 | ||
| 008 | 230626s2001 enka|||| |||| 00| 0 eng d | ||
| 020 | _a9780750682718 | ||
| 040 | _aSPU | ||
| 049 | _amain | ||
| 050 | 0 | 0 |
_aHF 5415.135 _bD78S 2001 |
| 100 |
_aDrummond, Graeme _9252604 |
||
| 245 | 1 | 0 |
_aStrategic marketing : planning and control / _cGraeme Drummond, John Ensor |
| 250 | _aThird edition | ||
| 260 |
_aAmsterdam : _bButterworth Heinemann, _c2001 |
||
| 300 |
_axiii, 176 p. ; _c24 cm |
||
| 449 | _a110243 | ||
| 500 | _a"Published in association with The Chartered Institute of Marketing." | ||
| 504 | _aIncludes index | ||
| 505 | _aThe strategic perspective -- Strategic analysis -- Formulation of strategy -- Contemporary issues in strategic marketing -- Teaching strategic marketing | ||
| 650 | 0 |
_aMARKETING _xDECISION MAKING _938485 |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934000 |
|
| 700 | 1 | _aEnsor, John | |
| 710 | 2 |
_aChartered Institute of Marketing _987846 |
|
| 830 | 0 |
_aMarketing series (London, England). _pStudent |
|
| 850 | _aSPU | ||
| 910 |
_aจัดซื้อโดยหส. _c260623 _pE104366 |
||
| 942 |
_2lcc _cGEN |
||
| 998 |
_aniparat 0623 _bniparat 0623 |
||
| 999 | _c210261 | ||