000 01129nam a22003137a 4500
003 SPU
005 20230623112537.0
008 230623s2007 neaa|||| |||| 00| 0 tha d
020 _a9780750682046
040 _aSPU
049 _amain
050 0 0 _aGV 943.9.S64
_bM37 2007
245 0 0 _aMarketing and football : an international perspective /
_cedited by Michel Desbordes.
250 _aFirst edition
260 _aAmsterdam :
_bButterworth-Heinemann,
_c2007
300 _axxvi, 518 pages :
_billustations ;
_c24 cm
449 _a140502
490 0 _aSports marketing series
504 _aIncludes bibliographical references and index
505 _aMarketing football in Europe -- The development of dedicated football marketing in the rest of the world
650 0 _aSOCCER
_xSOCIAL ASPECTS
_xCROSS-CULTURAL STUDIES
_9252550
650 0 _aSOCCER
_xMARKETING
_9252551
700 _aDesbordes, Michel
_9252552
_eeditor
830 _9252549
_aSports marketing series
850 _aSPU
910 _aจัดซื้อโดยหส.
_c230623
_pE104451
942 _2lcc
_cGEN
998 _aniparat 0623
_bniparat 0623
999 _c210236