000			01427nam a22003017a 4500
003			SPU
005			20230622160133.0
008			230622s2008 ilua b 001 0 eng
020			_a9780736064774
040			_aSPU
049			_amain
050	0	0	_aGV 714 _bI37S 2008
100	1		_aIrwin, Richard L., _d1957-
245	1	0	_aSport promotion and sales management / _cRichard L. Irwin, William A. Sutton, Larry M. McCarthy
250			_a2nd ed.
260			_aChampaign, IL : _bHuman Kinetics, _c2008
300			_axi, 339 pages : _billustrations ; _c29 cm.
449			_a140502
505	0		_aIntroduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management.
650		0	_aSPORTS _xPUBLIC RELATIONS _9252533
650		0	_aSPORTS _xMARKETING _9157945
700			_aSutton, William Anthony, _d1951- _9252534
700			_aMcCarthy, Larry M., _d1954- _9252535
850			_aSPU
910			_aจัดซื้อโดยหส. _c200623 _pE104496
942			_2lcc _cGEN
998			_ajirawan 0623 _bjirawan 0623
999			_c210227