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003			SPU
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008			230629b th ||||| |||| 00| 0 tha d
020			_a9781119812982
040			_aSPU
049			_aSPU_CHN
050			_aHF 5415.32 _bH37H 2023
100			_9252669 _aHARLES, ROBERT
245			_aHUMAN-DRIVEN EXPERIENCE : THE BATTLE FOR TRUST IN THE DIGITAL AGE / _cROBERT HARLES
260			_aHoboken, New Jersey : _bWiley, _c2023
300			_a224 p ; _c24 cm.
505			_aWhat Have Brands Lost Over the Past 30 Years. Recognize, Remember, Recommend, Relevance p.1-6 -- The Human Touch: Customer, Employee, Client, Shareholder... Just People p.7-30 -- Putting Empathy and Expertise Back into the Equation p.31-52 -- The Battle for Trust in the Digital Age-The More We See, the Less We Believe p.53-76 -- The Importance of Moving from Predicting to Anticipating p.77-98 -- The Six Pillars of Purpose-Driven Experience p.99-130 -- Bringing Technology and People Together in a More Human-Centric Way p.131-150 -- Realizing a New Vision for Building Community and Loyalty p.151-172 -- The Value of Promoting Authenticity, Reputation, and Real Engagement p.173-190 -- Power Sharing and the Human Experience-The Next Wave of Growth p.191-202
650		0	_986116 _aCONSUMER BEHAVIOR
650		0	_9192838 _aCONSUMPTION (ECONOMICS)
650		0	_9160068 _aBRANDING (MARKETING)
850			_aSPU
910			_aสำนักงานบัณฑิตวิทยาลัย _bศูนย์หนังสือแห่งจุฬาลงกรณ์มหาวิทยาลัย มหาวิทยาลัยบูรพา _c25 0523 _pฺB009264
942			_2lcc _cGEN
998			_bniracha 290623 _atanuchcha 070723
999			_c210097