| 000 | 01327nam a22003137a 4500 | ||
|---|---|---|---|
| 003 | SPU | ||
| 005 | 20230222120821.0 | ||
| 008 | 230222s2015 njua b 001 0 eng d | ||
| 020 | _a9780134084503 | ||
| 040 | _aSPU | ||
| 049 | _amain | ||
| 050 | 0 | 0 |
_aHF 5415 _bJ63F 2015 |
| 100 |
_aJohnson, Nick _9250984 |
||
| 245 | 1 | 4 |
_aThe future of marketing : _bstrategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / _cNick Johnson |
| 246 | 3 | _aStrategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer | |
| 260 |
_aOld Tappan, New Jersey : _bPearson Education, Inc., _c2015 |
||
| 300 |
_ax, 257 pages : _billustrations ; _c24 cm |
||
| 449 | _a110241 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aWhat's changed? -- How are companies coping? -- Building for the future -- A proposed new department | ||
| 650 | 0 |
_aMARKETING _934000 |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934000 |
|
| 650 | 0 |
_aMARKETING _941862 _xCASE STUDIES |
|
| 655 | 7 |
_aCase studies. _2fast _0(OCoLC)fst01423765 |
|
| 850 | _aSPU | ||
| 910 |
_aบริจาคโดย อธิการบดี _c230222 _pF068888 |
||
| 942 |
_2lcc _cGEN |
||
| 998 |
_ajirawan 0223 _bjirawan 0223 |
||
| 999 | _c208848 | ||