| 000 | 00990nam a22003017a 4500 | ||
|---|---|---|---|
| 003 | SPU | ||
| 005 | 20230808143300.0 | ||
| 008 | 221210s2015 nyua b 001 0 eng | ||
| 020 | _a9781259095603 | ||
| 040 | _aSPU | ||
| 049 | _amain | ||
| 050 |
_aHF 5415 _bH86M 2015 |
||
| 090 |
_aHF5415 _bH872 2015 |
||
| 100 |
_aHunt, C. Shane _9249348 |
||
| 245 | 1 | 0 |
_aMarketing / _cC. Shane Hunt, John E. Mello |
| 250 | _a1st edition | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Education, _c2015 |
||
| 300 |
_axxxviii, 454 pages : _bcolor illustrations ; _c28 cm |
||
| 449 | _a110243 | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aMarketing in the twenty-first century -- Understanding your customer -- Reaching your customer -- Responding to your customer | |
| 650 | 0 |
_aMARKETING _934000 |
|
| 700 |
_aMello, John E. _9249349 |
||
| 850 | _aSPU | ||
| 910 |
_aบริจาค _c210922 _pF068812 |
||
| 942 |
_2lcc _cGEN |
||
| 998 |
_ajirawan 1222 _bjirawan 1222 |
||
| 999 | _c207343 | ||