000 01964nam a22003257a 4500
003 SPU
005 20221210145857.0
008 221210s2011 enkab b 001 0 eng
020 _a9780230210257
040 _aSPU
049 _amain
050 0 0 _aHF 1359
_bM67G 2011
100 _aMorrison, Janet
_9249347
245 1 4 _aThe global business environment :
_bmeeting the challenges /
_cJanet Morrison.
250 _a3rd edition
260 _aNew York :
_bPalgrave Macmillan,
_c2011
300 _axxx, 486 pages :
_billustrations ;
_c25 cm
449 _a110241
504 _aIncludes bibliographical references and indexes.
505 8 _aMachine generated contents note: -- Introduction -- PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT -- Introduction to the Business Enterprise -- Globalisation and the Business Environment -- PART II: ECONOMIES AND MARKETS -- National Economies in the Global Environment -- International Trade and Global Competition -- Strategies for Globalisation -- PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT -- Cultural and Social Environments -- Political Environments -- Legal Environments -- PART IV: GLOBAL ISSUES AND BUSINESS -- Financial Markets -- Technology and Innovation -- Ecology and Climate Change -- Ethics and Corporate Social Responsibility
520 _a"This book offers an accessible and engaging introduction to the business environment, covering the economic, political, social, legal, cultural, technological and financial dimensions to provide a comprehensive overview of the global environment within which businesses operate"--
_cProvided by publisher.
650 4 _aINTERNATIONAL ECONOMIC RELATIONS
_930155
650 0 _aINTERNATIONAL BUSINESS ENTERPRISES
_937661
650 0 _aINTERNATIONAL TRADE
_937660
650 0 _aGLOBALIZATION
_xECONOMIC ASPECTS
_956013
850 _aSPU
910 _aบริจาค
_c210922
_pF068806
942 _2lcc
_cGEN
998 _ajirawan 1222
_bjirawan 1222
999 _c207342