000			01234nam a22003377a 4500
003			SPU
005			20221210113413.0
008			221210s2012 enka|||| |||| 00| 0 tha d
020			_a9780273740933
040			_aSPU
049			_amain
050			_aHF 5415.127 _bH66M 2012
100			_9224872 _aHooley, Graham
245			_aMarketing Strategy & Competitive Positioning / _cGraham Hooley, Nigel F. Piercy, Brigitte Nicoulaud
250			_a5th edition
260			_aHarlow, England : _bPearson Education, _c2012
300			_axv, 578 pages : _billustrations ; _c27 cm + _e1 CD-ROM
449			_a110241
504			_aIncludes index
505			_aMarketing Strategy -- Competitive Market Analysis -- Identifying Current and Future Competitive Positions -- Competitive Positioning Strategies -- Implementing the Strategy -- Conclusions
650	0	0	_aMARKETING _xMANAGEMENT _934000
650	0	0	_949197 _aTARGET MARKETING
650		0	_9224874 _aPOSITIONING (MARKETING)
650		0	_9224875 _aMARKETING STRATEGY
700			_9224876 _aPiercy, Nigel F.
700			_9224877 _aNicoulaud, Brigitte
850			_aSPU
910			_aบริจาค _c210922 _pF068802
942			_2lcc _cGEN
998			_ajirawan 1222 _bjirawan 1222
999			_c207340